Brand Identity

We wanted our soap trailer and both our ancillary tasks to have a strong sense of brand identity, giving the audience a continuous atmosphere, helping to highlight the issues and lifestyles of today's London teenagers we have shown in our trailer.
For our magazine front cover and poster we decided to use similar colours, fonts and effects. We wanted to give these two tasks similar features but not make them too much alike so we used a hint of red and black in the poster, whereas the magazine front cover has a strong red background. We also wanted to keep the location the same throughout so we used shots of Warwick Avenue as the background for both. This helps link the two tasks together with the trailer as it also contains many shots of the surrounding area, all linking the area to the characters and the storylines.
We used the same 'posh' font for all three tasks, this is contrasting to the area and storylines we have chosen, subverting the usual forms and conventions of current soaps.
In our soap trailer we have tried to keep the storylines as separate as possible, with the only thing linking the characters all together being the area, Warwick Avenue. We wanted to continue this in the poster and magazine front cover so we chose to photograph the characters separately and bring them together with the same background. All these elements work well in bringing together all three tasks and demonstrating brand identity to our target audience.