We decided to include all the characters in this poster to get the audience familiar with them all and to give them all a chance to connect better with our target audience. We also chose to keep all the storylines separate and not to mix up the characters so as to help the audience get a better understanding of who is who and what is going on. We will use similar colours in the magazine and the poster to keep the brand identity and make it bright and vibrant to draw the audience in.
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