Production Logo

We decided that instead of doing a production logo and company, we would make our our channel, complete with channel ident. We chose to do this as it is how all soaps are shown and represented, so to keep ours in line with other popular soaps, it seems like the best idea. After researching channel idents such as BBC One, ITV and Channel 4 we realised that simple idents can be more effective than complicated ones.

We have chosen a smiley face as our channel ident, the smiley face will be animated to wink and spin. Our channel will be called Cheeky and the logo will be in the top right-hand corner of the screen. This will bring about a playful feel and hopefully appeal to our target audience. Using the name Cheeky establishes our brand identity better and goes well with the Smiley face, this is also used in a humorous way, attracting teen audiences. The use of the smiley face is really simple but at the same time memorable.