We wanted our soap trailer to relate and attract our target audience, so we looked at current soaps and used, developed and challenged current forms and conventions.
We decided to create multiple storylines, similar to the Hollyoaks trailer. This is following the conventions of soap trailers, making the trailer more interesting as it gives the audience more to concentrate on. We also decided to keep our soap up to date and give storylines which affect todays teenagers, such as sexuality, friendships, relationships and family. This is done in most current soaps and teen dramas such as Skins and Hollyoaks.
We wanted our music to reflect on the area and so we chose a very 'street' soundtrack, which talks about the problems and issues we discuss in our trailer. This appeals to our target audience and attracts a younger generation.
We chose to use simple camera shots like they use in current soaps, using point of view shots, close ups and establishing shots of the area. These make our soap trailer seems more professional and the establishing shots give the audience a feel for the area, we also keep relating back to the area throughtout the trailer, keeping the audience connected with 'Warwick Avenue'.
With our poster and TV magazine front cover we chose to do something similar to current posters we had seen, especially with TV Choice magazine as it had all the forms of current TV magazines. We chose to use primary colours, make a couple the main storyline and include other storylines at the bottom of the page, these all help us attract our target audience. For the poster we wanted to include all the characters, we saw this on the 90210 poster and thought it worked well in relating to the audience and helping them connect better to the characters. However different to the 90210 poster we decided to have a shot of Warwick Avenue as the background rather than just a plain screen, this reinforces the area for the audience.
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