Wednesday, 17 February 2010

2. How effective is the combination of your main product and ancillary tasks?

We think all three of our products have a great sense of brand identity, using the same fonts, similar colours and backgrounds throughtout helps the audience link all three of the productions.
We chose to use a Warwick Avenue backdrop in both ancillary tasks and throughtout our soap trailer, this helps the audience connect better with the area and get a feel for the West London community. Also by using the same colours and fonts in all three products link them all together and lets the audience know they are connected. We used the same characters for the poster as we did for the TV magazine front cover, this again creates brand identity and makes all three products work well together. I think we did a good job of creating brand identity within these products and that the audience can recognise the connections between them.

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