3. What have you learnt from your audience feedback?

Once we had finished all three products we interviewed some students that are within our target audience age to get a better view on what to improve and whether our products are successful. The first set of feedback stated that our soap trailer was good and worked well in attracting our desired audience however the poster was confusing and had too much going on. So we decided to change the poster completely, creating a simpler, fresher looking poster appealing more to youths. We also decided to tweak the TV magazine front cover to make it follow the forms and conventions of current TV magazine front covers, so we used more bold, primary colours and made it stand out more.
The final set of feedback was excellent, saying that we were successful in making all three products interesting and more appealing to the target audience and that many would watch the soap if it was real. Also that many to see a strong sense of brand identity in the products and this was very pleasing to hear.