Wednesday, 17 February 2010

4. How did you use technologies in the construction stage, and in the research, planning & evaluation stages?

To film our soap trailer we used the Sony HD cameras, which gave us a higher quality of work and made our trailer look more professional. We also got to use the Rode boom and lighting, these pieces of equipment really helped us to do our work to a higher standard and in turn making it more appealing for our target audience.
We used Final Cut Pro to edit together our trailer, this was simple and we were able to work quickly, we were also able to use many effects such as vignette, threshold and split screens, these all came together to make our soap look more modern and have a younger feel to it, attracting youths.
Using Photoshop and InDesign for our poster and Tv magazine front cover gave us many effects and designs to work with. This helped us make our ancillary tasks easily and to a high standard, with effects that made our products similar to current real medias. This all helped us create brand identity between all three products and appeal to our desired audience of teenagers.

Finally for our evaluation we used powerpoint to create slides highlighting what we did, this was very simple and gave us a chance to present our products. We used a M-Audio recorder to record our voiceovers for the evaluation, this made it more interesting than just writing it down and gave us an oppurtunity to talk about our finished products.
Throughout our coursework we have been using blogger, this has made uploading and sharing our ideas much easier and gives us a chance to look back and develop thoughts. All of these technologies helped us in completing our products and helped attract our target audience.

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