Hollyoaks Analysis

http://www.youtube.com/watch?v=88C2a_kHktQ (unable the inbed)


The Hollyoaks trailer begins with a straight on wide opening shot of a character in Hollyoaks plus, the sponsor of Hollyoaks is in the corner as far as i now it is there straight through for advertisement catching the viewers eyes.

A quick cut is used to a different story line with a voice over "Love Hollyoaks" then the character says "yes" this is a play on words keeping up funnies as it is aimed at teenagers, a great use of editing. The music in the background is a few guitar strings with a upbeat, quick continuous rhythm. There is another quick cut almost like a flash of another character followed by another the voice of still talking a strong voice is used with a comedic feel to it adapting to the fun trailer.

There are many other quick cuts with different characters and story lines always using a wide shot, looking at this it gives me some ideas for my own trailer seeing the spontaneous use of editing all blending in and making sense. Half way there is a quick cut to the channel indent reminding the viewer or a new viewer, followed by another cut to a story line giving a little amusement, to another quick cut whole screen "5 nights" to emphasis the words. Thus juxtaposition is used well not confusing the viewer just not letting them get bored.

This time the voice over is connected to the story lines on the screen describing what is going on just like describing what is going on in a story book making it more interesting, furthermore still keeping amusement on a high. There is a quick cut wide shot of a car racing then, a close up cut to the character inside the car seeing the facial expression just as the girls eye shows to show her identity to the viewer it cuts to another storyline, this is building up tension and making the viewer curious wanting to know what is going to happen next, also the speed of the car is equal to the speed of the editing (cuts).

Near the end of the trailer some of the story lines are being repeated showing a little more glimpse as from now we can read the viewers mind as they do want to know what is going to happen next. The voice of is still going on as he says "Hollyoaks Later" there is a quick cut to a character framing him on the right side leaving space for the writing labels to appear having the voice over still say them out "starts on the 25 November on E4." Futhermore the channel indent is put shown extra big with bubbley writing once again still keeping the fun and the modern young feel to the trailer. Plus, another use of advertisment would be the address of the website on top of the mans head aiming at a wider range of auidence.