Brand Identity

• Brand identity is something that links the whole product together; print based and moving image and logo
  
• Same font, colours, style, layout
• Aiming at a certain audience
• Be able to be recognise what soap/film/music video it is all from these features
  
• Over a period of time this will be continuous and become 'famous' and the viewer will automatically notice the connection to what is being advertised
• We will try and create a sense of tragedy connected to what is happening in the soap keeping the theme similar throughout to achieve our Brand Identity
• We will keep the soap looking youthful, modern and aim it at a certain audience