Hollyoaks Poster

Here there is a poster advertising Hollyoaks, there is a lot of amusement in this, a play on words is used on the top to convey the photo furthermore, as I've noticed the colour pink is used a lot aiming at a female audience, also connecting to the photo as there is also a women on the cover. however, having a women on the cover doesn't necessarily mean it is aimed at women but could also attract men when looking at the right side.

Underneath this caption the photo is all grim, dull, old and also quite amusing. These two photos are identical with a great use of editing added, the point that is being put across is the Hollyoaks puts the glam in life and everything just looks better, and if everything looks better then why wouldn't the soap be better? Playing with the idea of spot the difference.

On top of the other photo there is the exact caption contributing with the Brand identity but with the channel indent this time, because this is the 'real' Hollyoaks, and the day and time to give further information for interested viewers.

I think the soap has been promoted well by poster still keeping the amusement there is in trailers, and also aiming it more at females as there is a higher rate of them watching the soap.

If you concentrate on the dog on the left it is big and fat something that is stereotyped for a man to own. In contrast on the right side the dog is a chihuahua and this time it would be a dog that a women would own also a celebrity putting glam into Hollyoaks making their lifestyle on the soap seem more interesting especially when put next tot he opposite. Plus, the right looks far more civilised aiming at a wider rage of audience even better the left could also represent someones lifestyle which could attract them to watch the soap to seewhat a 'better' life is. The right is more like a restaurant than a pub, could also be making fun of other soaps keeping the glamour in Hollyoaks.

Here we see a convention that is used very frequently; having the audience want to be the characters in the soap, or even relate to the story lines, costume, lifestyle. This is a clever way of appealing to a wider range of audience even thought this poster is aimed at women in particular, men could also be interested in ; good looking women, something that they might look idol for their own girlfriend/ wife to be.