Eastenders Trailer - Mitchell Sisters

It opens with a popular dance song, 'Girls' by Calvin Harris, slowing building up. We then cut to many different shots of well-known 'Eastenders' characters in a pub, all slowly moving, one by one,to look at something which the audience cannot see yet. The lighting in the scene is very flashy , which is very different to the typical 'Eastenders' lighting, which tends to be more realistic and not very exciting. This brings a sense of change to the show and makes it more appealing to maybe younger generations. The younger characters appear to be having fun, laughing and drinking, making it appear more welcoming, whereas the older characters look abit embarrassed or shocked, suggesting that what they are looking at is not, in their minds, conventionally moral.

It then cuts to a blonde woman wearing a red dress, the red connoting she's vibrant and outgoing but could also be dangerous. She's behind the bar and as she takes the money we hear a cher-ching, which is very comic and is intended to be humorous, amusing the audience. The shot then pauses for 2 seconds, during this time a caption saying 'Ronnie Mitchell' flashing up in lights at the bottom right corner of the screen. The caption is flashy and fancy, similar to those on gameshows , this presents this character and elevates her status.

She then points, drawing our eyes and the camera to a second character, who again is a young blonde woman, wearing a cowboy hat, connoting she's in charge or she doesn't take orders. There is another caption, in the same fancy style as the previous, saying 'Roxy Mitchell', introducing the character to the audience. We then cut to shots of other characters again, showing their reactions or thoughts of these two new charcters, some having fun and joining in, whilst others look on disapprovingly. However this is all done in a very comic way, intended to be funny and makes the audience join the fun. It then cuts to many shots from different angles showing Ronnie and Roxy dancing, laughing and spraying the characters with drink. The various cuts shows the action from many angles, making the audience feel more involved in what's happening.
The final shot is of Ronnie and Roxy dancing again, but this time the shot is abit longer, giving the audience more time to concentrate and focus of these two new characters, a caption comes up at the bottom of the screen saying 'The Square Under New Management', suggesting change.

It ends with the typical 'Eastenders' score, which never fails to create drama.The closing shot is of a black screen with the caption 'There's more to Eastenders', this final line hooks the audience, and with their website appearing underneath it they know exactly where to go to see what happens next.

This trailer is very fast-paced and follows the conventions of upbeat trailers, attracting the audience with fun, playful music. Like most of the Eastenders trailers it follows a single narrative, giving the audience a better chance to get to know individual characters and connect with their stoylines better. It has also been hyper-dramatised and made almost surreal to give a fast, upbeat feel to it, developing on the forms of current soap trailers, aiming to create an appealing and interesting trailer for the audience.